![]() How does my company/brand differentiate from its competitors?.Who is my competition and how are they perceived?.What’s the purpose of my company/brand?.They should give you an indication about what your brand truly represents. Sit down and write out the answers to the questions below. You already know the answers, you just have to find them. When the brand is part of your creative identity, it requires introspection. This is the first step in every logo design process. Know Yourselfīefore you start sketching out ideas, you should have a full understanding of your brand personality and its attributes. Here are nine tips for designing a portfolio logo that fits your creative brand: 1. A successful logo will tell your brand’s story without using any words and hopefully stand the test of time. Your challenge is to create something that stands out and ties your portfolio together. As a creative person, it should be a rewarding exercise to design something different. Creating a logo involves much more than writing your name and putting a circle around it. ![]() This is about you and your creative brand.Ī logo is the most concise expression of your brand’s personality. Treat yourself like your first client and pay attention to the bigger picture that you’re establishing. ![]() When you begin to customize your portfolio theme, don’t forget about your logo. It’s a snapshot first impression that communicates your unique aesthetic. They’re essential for big companies, but also effective for personal brands. The best logos are recognized instantly-Apple, Adobe, Instagram, Leica.
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